The grade, source, manufacturing, and ratio of EPA to DHA make all the difference in quality. I don’t believe Dr Sears is simply promoting his product as much as this is a newly pioneered area and like all first productions … production & quality improve as we learn more about benefits and Sears is trying to convey this important fact and has produced a supplement that is of a purer resource (fish from less poluted areas) & follows a higher standard of production (removes more than required environmental pollutants) to ensure its quality and its effectiveness.

Helpful Hint: Don’t be fooled by claims of 250mg – 1200mg per capsule (can simply mean its a bigger pill). To compare the amounts of Omega3 per capsule, you need to find the highest concentrate per capsule (less pills to swallow) by dividing the mg amount of EPA/DHA by the number of capsules per serving. A good source is http://www.omegabright.com, 90% concentration, virtually tasteless, pharmaceutical grade, and inexpensive.

To give you an idea how fast this works. I had a dog with severly dry skin and a dry coat (so bad it made me itch if it rubbed against my skin) that showed improvement in just a week or two and he’s been getting better ever since. I had another dog whose coat was slightly dry and this got it into good condition in about two weeks.

Now when I brush my dog’s they have oil in their coat for the brush to spread around and make it shiny and the skin is supple. However, you must brush your dog’s coat once or twice a week because now that the coat is producing normal amounts of oil you need to make sure it spreads over the entire shaft of the hair (which brushing does) or it will start to feel gunky whereas if the oil is spread around the dog will just feel very nice.

As another bonus, whenever you bathe and shampoo your dog (which washes the oil out), the time it takes for the oil to replinish itself in the fur will be much shorter!

I’ve been taking the Member’s Mark product for a couple of weeks now. I have had only one instance where I could smell my own breath but that was after some other gastric distress. I would say that the product lives up to its promises. The slight vanilla taste and aroma of the capsules makes swallowing more palatable.

I have been using the recommended dosage, and have noticed that my fasting triglyceride level dropped from 130 in 4/2007 to 62 in 4/2008. My total cholesterol has decreased from 150 to 131 in the same period. While my HDL cholesterol was unaffected, my LDL cholesterol decreased from 103 to 98, and my VLDL cholesterol decreased from 26 to 12.

I don’t know how usual that is, but I am physically disabled, and was unable to increase my activity level. I also lost 30 pounds over the same time period, and suspect that my reduced fat diet may have also been a factor. While there are several factors affecting my test results, I believe that the enteric coated fish oil capsules were a significant factor. I have never had any “fishy” aftertaste with the Members Mark enteric coated fish oil capsules.